What is "Fat By Five"?

You've heard of the United Way program "Success By Six," but you probably haven't heard of the other program, "Fat By Five"?  Is it...

1.  United Way of America's new childhood nutrition initiative.

2.  United Way's 5-Year plan to increase United Way staff infrastructure five-fold.

3.  Code talk for the United Way system's incredibly overly-generous pensions for their top executives.

If you think you know the answer, reply to this post.