Our newest pro bono client is an advocacy organization whose mission is to encourage and empower on-the-job givers to donate directly to the charities of their choice. Hence the name: United Workers for the Untied Way (UWUW). It was formed to counter the move now afoot within the United Way system to scale back or eliminate donor choice and return to the bad old days when a workplace gift went to United Way only -- no designating it to an individual charity, thank you very much.
UWUW needs a logo. So I'm asking readers of this blog to submit suggestions. The ideal logo would be suggestive of the United Way logo but revamping it to make a statement (and not infringe on United Way's copyright). You recall the United Way logo -- an anorexic Pillsbury Dough Boy standing under a rainbow. How can we twist that? Have fun!
How about you take the boy out of the center and have him holding the rainbow in his hand? Sort of gives the idea that the workers have control of their giving.
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Posted by: logo design | June 06, 2008 at 11:58 PM
Donor choice? You believed that UW gimic? Take a look at "first dollars in" if you can find it in any UW literature. Your so-called "designated" gift does not add to that agencies support; it simply offsets the allocation they would have received anyway. If you really want to help a particular agency; write them a check directly. Cut out the UW middle-man.
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