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December 05, 2006

What Do You Mean, Human Interest?

Q: What do you mean 'human interest'? Is there a word limitation? I am an animal rescue org....what would work with us?

A: "Human interest" is a journalism term that translates to "heartwarming stories people like to read." The stories don't have to be about humans, necessarily. For examples and inspiration for your own story, I recommend going to your federation web site, clicking on the list of members, and reading the stories others have posted. That process can also be a fund raising reality check when you see how your presentation (with no story and no web ad graphic) compares with others who do have those elements.

You can post a human interest story via your online portfolio -- see the menu list. There is a limit of 200 words.

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